What Every Business Should Learn From Taylor Swift

Posted by Christine Ziebell on 11/20/2015 3:53:00 PM

What Every Business Should Learn From Taylor Swift

If there is one thing that is critical to the success of any business, it’s communication. Internal communication, external communication, efficiency in communication – the list goes on and on. If you recognize that communication is an area of improvement in your business (it always is!), perhaps it's time that you take a bit of advice from Taylor Swift. Yes, you read that right. Taylor might be just 25-years old, and she may be too pretty to be taken seriously by some, but she does know a thing or two about effective communication. 

Here's a close look at some of her best communication tactics and how you can use them to propel your business and your employees toward higher levels of engagement.   

She Knows How to Get People Involved

What is it that your company and Taylor Swift have in common?  How is it that she keeps her fans coming back for more and more, even when she changes genres? It's most likely a knack for not only attracting targeted customers, but the ability to retain them, too.

Taylor completed (well, her marketers did) an extensive amount of research on her fans. She then challenged those fans to "Taylurking," which got her fans to interact with her in common ways. These interactions were blasted across social media sites, especially Tumblr, and the response was phenomenal. Not only did Taylor prove that she still had the loyalty of her oldest fans, but they were showing the world how excited they were to follow Taylor on her next step within the music industry. It didn't matter that she had switched genres. All that mattered to her fans was that Taylor proved she cared about them, and this involved showing up at fan's weddings, donating to her fans' crowd funding sites, and much more. 

She's Fearless 

For those who don't keep up with Taylor's ongoing, successful career, it's important to point out that she's absolutely not afraid to take risks. In fact, she doesn’t seem to be afraid of anything. Not only is she fearlessly conquering the charts, she stand ups for other artists as well. In an open letter to Apple, Taylor stood up for other artists, as Apple was not going to pay artists or producers during the three-month trial period. Somehow, Taylor convinced the company to pay out during the trial period.

The lesson learned from Taylor? Be honest, be transparent and stand up to what you believe in. Taylor has been honest about her relationships and friendships, and when you put honesty at the top of your ethical practices, success tends to follow and your employees will want to stay engaged and employed by your brand.  

She's a Master of Social Media

How is it that Taylor attracts so many friends and followers on her social media platforms? It has a lot to do with the fact that she’s regularly making posts, and for the most part, these postings are personal and unconventional. To put it in simple terms, she transforms marketing messages into conversations.

She doesn't just appeal to fans in a way that shows them what she has to offer, instead she communicates with them in ways that are more personal. She makes social postings about her everyday life, her best friends -- which resonates with girls and women all across the world -- tips for dating, and much more. When was the last time your business made a social media posting about something that actually relates to your employees and customers? If it's been awhile, then there's no reason to be fussy about your low levels of social media success. 

She Doesn’t Take Herself Too Seriously 

If you listen to the lyrics of Taylor's songs, you will find that she has a level of self-irony that is both hilarious and endearing. She puts whatever people would be talking about behind her back right in front of their faces. You've got to have a great sense of humor to do that. And Kudos to Taylor for her unapologetic approach. We all need both of those in business, too.

If you're looking for ways to become more engaged with your employees and customers, its time to start taking a cue or two from Taylor. After all, she is the most populat musician on earth, so why not learn from the best?

Category: Tips & Tricks


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