If you are managing a law firm or a legal department, you probably already know that having a well-functioning intranet is key to efficient knowledge sharing and teamwork. You probably also know that the Slacks, Igloos, and other off-the-shelf /plug & play solutions (even Intraboom!) won't work for you. So you know you're looking at a custom intranet software development project.

But where should you start?

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Don’t think of SXSW as an average trade show. It has become a powerful source of all things discoverable and discovered. But, when attendees are presented with so many things to discover, it becomes more difficult to be the thing they are discovering.

Hey Mark Cuban, golden opportunities aren’t always presented on a silver platter. But this one is. We’re inviting you to come for a visit. All you have to do is follow the smell of popcorn and show up. Look for pink.

Some time ago, I came across an article about Ashton Kutcher and the investments he has made in upcoming tech start-ups. My first thought was: How cool would it be to get someone like him onboard with Intraboom?!

Turns out the “coolness” of having someone like Ashton as an investor in your company is not so obvious to everyone.

I brought up my new discovery on Ashton’s investment strategies to Intraboom’s current angel investors.

“Hey, did you know that Ashton Kutcher invests in tech startups?” My statement was met with a blank stare.

“Wouldn’t it be great if someone like him wanted to invest in Intraboom?” Continued blank stare. Followed by, “Why?”

Apparently, the professional investor philosophy is that “money is just money.” Whether or not it comes form a “cool” source doesn’t matter. Okay, I get that.

But what about the strategic aspect of someone like Ashton Kutcher? Let me explain.